Decoding Data Development Process

How Is Kowalski Providing “Ad-Hoc” Data Insights?

How Is Kowalski Providing “Ad-Hoc” Data Insights?

Sketch by Author [Inspiration by Penguins of Madagascar]

If you watched Penguins of Madagascar [1], you are probably familiar with the phrases “Kowalski, analysis” and “Kowalski, status report”. These two phrases are addressed to penguin Kowalski, whose job is to deliver the analysis or status report on the spot for different crisis scenarios.

And if you work as a data analyst in e-commerce, you probably cover multiple business areas and hear these phrases daily or at least several times per week. Of course, for different crisis scenarios too. ;)

Data analysis is a vital but comprehensive part of the business in the e-commerce industry. Comprehensiveness results from the need to deliver meaningful data insights in different business areas — performance marketing, logistics, finances, overall business controlling, etc., all to obtain a holistic overview of the e-commerce processes.

So, when covering multiple business areas and juggling betwe…